Semiotics: what's the deal?
Semiotics was first developed in the early 20th Century as a study for the meaning of language, symbols and signs.
Although semiotics notoriously ties in with academia rather than references to our own everyday lives, it affects the way we see the world through our own eyes, unconsciously interpreting the very landscape and culture that we live in. Therefore, our own actions and thoughts are established by cultural convention - in which we (or our subconscious) instinctively interprets automatically as a result from years of unconscious (and instant) accumulation.
The result? Viewing and decoding in order for us to navigate and go about our daily lives within the landscape we currently live in. Therefore, it makes sense to say that, in a sense, everyone is a semiotician because everyone interprets. For example the interpretation of design, shapes, colours and even aurally or sonic-ally, such as a police car siren.
In recent times, semiotics have become a methodology for research and analysis towards aiding brand communications and consumer psychology. This helps clients form a level of higher-thinking in order to understand their brands better in regards to commercial and strategic implications. In turn, this helps a company to stand out from the crowd and communicate relevantly and effectively.